Al Ain Dairy periodically conducts market studies through professional external market research specialists to evaluate customer opinions, attitudes and perceptions. Areas studied include overall consumer preferences and expectations for dairy and juice products, alongside perception about Al Ain Dairy. Results have guided the formation of new product lines designed to meet customer needs.

Research has shown that customers are becoming increasingly health conscious and this has led to the successful launch and introduction of Al Ain Dairy’s Optimil and Benecol product ranges and the formulation of max calcium, skimmed and low fat varieties of fresh milk. Al Ain Dairy also continually evaluates packaging visibility and design to ensure that products are attractive and appealing to consumers in the retail environment.

Al Ain Dairy conducts consumer product sampling through a number of key retail partners to obtain direct customer feedback and opinion with regard to new products. Customer satisfaction surveys also form an essential part of customer relations efforts, as does the Al Ain Dairy in Society social responsibility programme.

 

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