Al Ain Dairy prides itself on its tradition and history of being first to market with new product innovations. The dairy recognises that the introduction of new products and diversification of existing product ranges are key elements in positive consumer perceptions regarding Al Ain Dairy. As such, the dairy invests considerable time and effort in researching new product ideas, ensuring high quality and safety of all products as paramount. Through strategic international partnerships with major dairies, Al Ain Dairy continually works to diversify its product range, benefiting from partner expertise and processes to successfully launch new products in the UAE market. In recent years, Al Ain Dairy has primarily concentrated on the well being of consumers with the introduction of many pioneering new health products.